The Bold and the Beautiful is once again under fire from fans after the CBS soap revisited a storyline that many consider controversial and repetitive. The latest drama involves Luna Nozawa (Lisa Yamada) and Will Spencer (Crew Morrow), sparking outrage across social media platforms.

What Happened With Luna and Will?

In this week’s episodes, a newly awakened Luna sneaked into Il Giardino to spy on Will’s promotion party. Disguised and scheming, she plied Will with alcohol, ultimately leading to her seducing him while he was too intoxicated to realize what was happening.

Fans immediately reacted online, highlighting both the moral implications of the storyline and the soap’s tendency to reuse dramatic plots. Will, under the impression he was being seduced by his girlfriend Electra (Laneya Grace), became a victim of Luna’s manipulation.

Fans Call Out the Show

Social media erupted with criticism over what many called a recycled storyline. Viewers pointed out that similar plots have appeared before, including:

• Luna with Zende (Delon De Metz)

• Thomas (Pierson Fodé) and Caroline (Joanna Johnson)

• Brooke (Katherine Kelly Lang) and Oliver (Zack Conroy)

“This made me sick!! Luna raped Will! PERIOD! And the recycling of storylines… do we need new writers? Why keep repeating the same plot over and over…a rape storyline at that!!” one fan tweeted.

Another fan added, “Do better #BoldandBeautiful. I don’t want to keep seeing drunk or drugged-out young folks getting sexually assaulted!”

Multiple fans also speculated about the typical soap aftermath: Luna potentially ending up pregnant, which only fueled frustration. One user wrote, “The writers need to STOP repeating the same storyline. Luna, unfortunately, needs to be jailed. Now she’s a rapist besides being a murderer. I stopped watching once she opened her eyes. Let me guess… she’ll be pregnant next.”

Blame on Sheila and Li

Fans also criticized Sheila Carter (Kimberlin Brown) and Li Finnegan (Naomi Matsuda) for enabling Luna. “Sheila knew exactly what she was doing when she told Luna about Will and the party. She set it all in motion, so what Luna did to Will is on Sheila and Li for keeping her alive,” one viewer tweeted.

Repetition Has Fans Frustrated

This isn’t the first time viewers have voiced their frustration about recycled storylines. Previous storylines, such as Ridge saving Brooke and jeopardizing his relationship with Taylor, drew similar complaints. Even actors, like Heather Tom (Katie), have acknowledged that the show frequently revisits past plots while attempting to maintain viewer engagement.

Fans argue that these repetitive storylines diminish the drama’s impact and question the creativity of the writers, particularly showrunner Brad Bell. One social media user declared, “Writers can’t think of a new storyline. This takes the cake! Shame on Brad Bell!”

What’s Next?

With fan backlash growing, it remains to be seen how The Bold and the Beautiful will address the controversy. Will Luna face consequences for her actions? Will the show pivot to fresh storylines, or continue revisiting old, contentious plots?